a Shared Life

After the first trip, including the visit to Frontline, I performed a wedding for a friend who lives in Washington D.C. and works as a lawyer. His former law professor and current employer was seated with me at the reception. In making conversation, we talked about the “Interview Project” and my recent visit to the Washington D.C. suburbs. Very interested in the project, the older gentleman asked if it was necessary to be younger to reach the younger generations. Most American churches interested in attracting and retaining significant populations of twenty-somethings either explicitly or implicitly respond to that question. Many churches do not seem to notice the missing 18-35 year olds in the church or dismiss it as a temporary situation. The churches that do notice and take action mostly respond by hiring a young, cool, hip guy to reach twenty-somethings, thereby implying that it is a job best accomplished by a younger generation. While hiring a younger person often means there will be a common culture, many practitioners of ministry reaching young adults tend to be older than the generation they reach. While several of the churches reaching young adults employ a younger pastor, churches such as LCBC employ a multi-generational preaching team. If the lead pastor or preaching team is comprised of an older generation, care must be made to not inadvertently disenfranchise younger listeners by speaking to the older generation exclusively. The consensus among practitioners holds true. It doesn’t matter how young or hip you are.¹

More than two-thirds of churchgoing young adults drop out between the ages of eighteen and twenty-two.² Despite some contemporary practitioners devaluing the sermon as part of the worship experience, ninety percent of unchurched people choose a church based on preaching.³ Additionally, among younger generations, the pastor’s sermon still remains a significant factor in deciding to leave or remain in church as they age. In Essential Church, Thom and Sam Rainer found that only forty-eight percent of young adults who drop out of church found the sermons engaging and forty-two percent found them relevant.⁴ Of those who remain in church, sixty-five percent found the sermons engaging and sixty-three percent found them relevant.  From this data and interviews with the young generation of dropouts, the researchers drew the conclusion that preachers cannot expect teens to “grow into” messages aimed at middle-aged churchgoers. Similarly, the churches that reach young adults gear their message to young adults, whether intentionally or because the preachers are in a similar life stage. Churches must gear their message to the younger demographic of late teens and young adults if they hope to retain those age groups.

Ed Stetzer lists the ten most frequent values of a successful postmodern church: “being unashamedly spiritual, promoting incarnational ministry, engaging in service, valuing experiential praise, preaching narrative expository messages, appreciating and participating in ancient patterns, visualizing worship, connecting with technology, living community, and leading by transparency and team.”⁵ The successful churches above exhibited these values. In regards to preaching, these values were clearly relevant and exhibited by the churches visited.

Despite the claims of some critics, churches that are reaching young adults do not water down the message. The messages are direct, challenging and Biblical. Promoting incarnational ministry means being authentic and transparent. Preachers in these congregations speak with authenticity—not pretentiousness. The preaching often calls for members to serve. The churches studied tended to preach narrative expository messages at least part of the time, offering story more often that just information. Each church focused on living as community. While accomplishing this through small groups, each church preached or mentioned from the pulpit about the significance and necessity of being connected in community. I now firmly believe that while small group ministry is not always young adult ministry, young adult ministry is small group ministry, and small group ministry is at the core of every substantial young adult ministry. Effective ministries also lead with authenticity and as a team. Even Mercy Hill, with a solo pastor who preaches most weeks, obviously has a committed core of volunteers who own and shape the fulfillment of the vision.

In evaluating a worship experience, the authors of the Millennium Matrix ask the question, “How does what you did create an experience of the Gospel for digital culture?”⁶ I expected more visual use of technology during the services. Ironically, even the churches with high technology aptitudes did little to integrate them into the message. Churches tend to be either very high tech within their services or intentionally low tech in a high tech world. While the larger churches make more use of multimedia during their services, it is not clear that this is entirely an issue of resources or capabilities. Whether high tech or low tech, those reaching young adults create an experience of the Gospel. Larger venues produce an exciting, concert-like, exciting experience. The smaller size of come churches produces an intimacy difficult to duplicate in a larger setting. Although different from one another, in both settings an experience of the Gospel is created.

A Ministry in Transition
One ministry (I’m not naming it here intentionally–and please don’t post your guesses!) we visited was one of the most talked about and vibrant ministries reaching young adults in this part of the United States. The founder started the ministry to help retain old High School ministry kids from his youth group. When I first went to the ministry several years ago, there were two services to accommodate the crowd of over 1000 people, including high school and college age young adults. Since I had personally witnessed so many young adults attending during my previous visit to the ministry, we visited with the intention of including it in this project. However, it became apparent that the ministry is in transition. The senior pastor of the sponsoring church went into the mission field and the pastor in charge of the ministry left to plant a church. In the transition time, the church elders re-visioned the ministry. Under their leadership and the church’s new pastor, the ministry changed to an age-specific ministry and expressly expects young adults to attend the regular Sunday services at both the sponsoring church and the young adult ministry.  Seventy five percent of the remaining 400 to 500 attendees left during this transition. Out of this, several other ministries in the area have launched to fill the gap.  A full discussion of this ministry and its struggle within the transition lies outside of the scope of this blog. However, it appears to exhibit the classic church-within-a-church struggle defined and discussed among young adult ministry practitioners. Often, the values and forms of ministry developed by successful ministries targeting young adults conflict with the sponsoring church and ultimately result in tensions or withdrawal of support if not handled carefully.

Women in Ministry Among Younger Generations
Of all the churches that met the criteria for this project, only one woman, Heather Zempel, was a part of the interviews. Heather grew up Southern Baptist. When she came on staff at NCC to develop the small group ministry, Mark Batterson asked her to preach on small groups. She spent two years researching the Scripture to make sure it was OK. Even now, people email or leave when she speaks. While Mark replies that they “don’t know what they’re missing,” Heather understands their quandary. Growing up Southern Baptist, it is part of her background too. Reprogramming an ingrained thought pattern rarely proves easy—even in a postmodern world.

For many, it is surprising that there are so few high profile female pastors among a generation that normally accepts females as equals. When asked why she thinks there aren’t more female preachers, Heather observes that women do better in smaller, intimate settings. Women often do not feel the need for a charismatic platform and thrive in small groups with both men and women, which may account for them finding themselves in a different role of church leadership. As an example, Heather notes that Margaret Feinburg recently spoke at their services. In the smaller venue, Ebenezers, she came across differently than at their larger venue, Union Station. NCC’s popular series, An Elephant in the Church, addresses topics often avoided in the church. At the time of our interview, they were considering the topic of women in the church and ministry, aka “The Pink Elephant”, as part of the series.

Suggestions for More Research
If beginning this project today, I would change several things. First, I would love to travel more in order to evaluate churches outside of our area. A limited travel budget and vacation time restricted us to churches within a five-hour drive. The advantage of staying within close proximity of our area is that the culture is likely to be similar to our current context. However, it would be interesting to explore the commonalities of ministries outside of the area, including international churches. Second, white males primarily led the churches recommended and evaluated. Exploring female led and ethnically diverse churches and how they deal with the same issues is of interest. Third, studying churches that do not retain young adults would be a useful exercise—especially churches within the same geographic area of churches that do reach young adults. Contrasting their approach with that of churches reaching young adults would test some of the assertions in this paper.

Each ministry evaluated could use more in depth research to understand why they are effective in reaching young adults. Doing so is well outside the scope of this project, but would be useful in understanding why young adults are attracted to and remain in churches. Also, research on the attendees would better reveal quantitative data on whether they primarily reach transfers, the unchurched or dechurched (those who have stopped going to church). Another interesting project would be to monitor the anonymous, declining, ministry mentioned earlier in this blog as it navigates its transition with the inherent tensions between generations and how they do ministry.

Preaching to Young Adults
Although the current cultural changes appear significant, every generation partly redefines worship. Len Wilson comments that many of his peers do not do so as purposefully “conducting ministry according to a particular epistemological paradigm.” Rather, a shift in the way ministry is done reflects what people innately know to be true.⁷  Our experience reveals this. While many intentionally target young adults, several churches indicate that who they attract is simply a byproduct of the way they do ministry. Although many older practitioners remain relevant and adapt to a changing culture, those native to the culture producing the current young adult population take the lead and often become successful church planters. As these practitioners age, it may become necessary to become more of a student of culture as they become missionaries to a culture outside their own. Ed Stetzer observes “good missionaries uncover the deeper issues—the underlying values, thought processes, and ideas of a culture or people group. Using this information, they develop a plan to reach them based on these deeper issues.”⁸ Over time, it will be interesting to observe changes and adaptations of the churches led by younger pastors. As they age, will they attract an older crowd and become less effective with younger generations? Or will they continue to adapt to a changing culture? Those of us who are no longer young adults must constantly study emerging generations in order to remain current in our understanding of culture. At this stage, many older leaders are learning from young practitioners. In the future, a reverse mentoring⁹ relationship may become necessary for those younger leaders.

Going into this project, I never expected to find the formula for preaching to and doing church among twenty-somethings. As Stetzer observes, “in a culture that thrives on diversity and disdains uniformity, there is no right way to plant a postmodern church. There is no single answer to reaching postmoderns because there is no one, stereotypical North American postmodern.”¹⁰ While the values of the majority of the culture are similar, younger generations are drawn to different approaches. God uses a variety of churches and methods to reach people. After all the church visits, I asked those who travelled with me, “If you had to choose a new church to go to every week, which one of the churches we visited for the interview project would you choose?” There was no consensus—even as they discussed the order in which they found them to be attractive. Each of the churches appealed to different members of our informal research team.

Tweet This Post

1. Dan Kimball, They Like Jesus but Not the Church: Insights from Emerging Generations (Grand Rapids: Zondervan, 2007), 214-215. [↩]
2. Thom S. Rainer and Eric Geiger, Simple Church: Returning to God’s Process for Making Disciples (Nashville: Broadman Press, 2006), 3. [↩]
3. Thom S. Rainer, Surprising Insights from the Unchurched and Proven Ways to Reach Them (Grand Rapids: Zondervan, 2001), 56. [↩]
4. Thom S. Rainer and Sam S. Rainer, Essential Church: Reclaiming a Generation of Dropouts (Nashville: Broadman Press, 2006), 130. [↩]
5. Ed Stetzer, Planting New Churches in a Postmodern Age (Nashville: Broadman & Holman, 2003), 137. [↩]
6. M. Rex Miller, The Millennium Matrix: Reclaiming the Past, Reframing the Future of the Church (San Francisco: Jossey-Bass, 2004), 163. [↩]
7. Len Wilson and Jason Moore, Digital Storytellers: The Art of Communicating the Gospel in Worship (Nashville: Abingdon Press, 2002), 26. [↩]
8. Ed Stetzer, Planting New Churches in a Postmodern Age, 112 [↩]
9. Earl G. Creps, Reverse Mentoring: How Young Leaders Can Transform the Church and Why We Should Let Them (San Francisco: Jossey-Bass, 2008). [↩]
10. Ed Stetzer, Planting New Churches in a Postmodern Age, 130 [↩]